It’s About Time…Do the NT campaign burst Australia wide

The humorous NT Tourism campaign, It’s About Time…Do the NT aimed at Aussies in the 50+ age bracket has burst online and outdoors across the country.

Department of Tourism and Culture CEO Alastair Shields said the month long media blitz includes digital partnerships with both Fairfax media and travel site Wotif as well as outdoor advertising on city street furniture and bus backs in Sydney, Melbourne and Brisbane.

It’s About Time…Do the NT campaign has been extremely successful in not only generating a strong level of awareness of what the NT has on offer, but in pushing travel intenders to book a holiday in the NT.

“Online visitors to can choose five dream activities to create their own Territory bucket list trip, from fishing, swimming and adventure experiences on offer in the Top End to viewing the dazzling Field of Light installation or a Sunset Camel Tour at Uluru,” he said.

“The digital content partnership with Fairfax media will also deliver online advertising to mass audiences within the Fairfax umbrella, including features on NT destinations and upcoming events on, and other travel and adventure hubs.”

The campaign features ordinary people in their everyday lives, beginning with characters reflecting about older relatives and loved ones who have ‘gone to a better place’, with the twist revealing the NT as the better place.

The current campaign features the new tagline Stop Guessing. Start Doing and runs from 14 May to 11 June across digital, social and outdoor advertising platforms.

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Decoration: Do the NT